This includes content like customer reactions, product unveils, and quick demonstrations.Īction speaks louder than words and sometimes images, too. Sometimes your content demands more than just a static image, but less than a video. Enter GIFs – a perfect bridge between images and video. Photos are so yesterday, and videos can take more effort than you have time for. They are easy to consume, interact with, and remember. GIFs make the perfect content form for attention-deficit internet users. They make the scrolling thumb stop – just enough to capture attention and validation without taking up too much space. Either way, the internet is currently at its capacity with content, making you fight for your clients’ attention.īite-sized, fun, engaging, and informative seems to be the winning formula across platforms today. Easy to consumeĬall it the creator economy or the boon in content creation. So, let’s take a look and decode this mystery. Animation exaggerates actions and makes them fun.īut have you stopped and wondered why you like them so much? Is it just fun, or are there sentiments behind this that extend beyond entertainment?Īfter combing through audience reactions on scores of animated content such as GIFs and stickers, marketing experts have narrowed it to a few basic motivations. The smallest of movements brings life to an otherwise static image. We all love our cartoons, animated movies, and game animations. The power of Animated Content & GIF MarketingĪnimated content is always a crowd favorite. So, before we tell you how you can level up your advertisements with GIFs, let’s take a look at what makes them work so well. This shows that customers cannot have enough GIFs and animated content in their lives and advertising content.īut, what is so special about GIFs? Is it just another internet fad or does the argument for GIFs and animated content in marketing hold merit?Įxperts believe it is the latter, and they have some sound reasons backing it up. When they are used, CTR rates, engagement rates, and open rates all go up. Including animated content such as GIFs in your marketing efforts has shown tremendous results for brands. They too, talk and interact with their peers in the same way you do. And remember, your customers are people too. Marketing is the art of cracking your clients’ preferred language to communicate your message. Before we answer this when you text a friend, do you say okay, or do you find a GIF or sticker for it? Are your Instagram stories stand alone content? Or do you add stickers or GIFs to give them that extra impact?
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |